Collaterals
Services
UI Design
Client
KA-AM Architecture Studio
Location
The Design Village
Description
FOCUS: A modern, accessible brand experience showcasing the architectural narrative of KA-AM through projects and values in a structured yet playful way.
APPROACH: We analyzed leading architectural portfolios, developed wireframes, branded UI elements, and designed physical collaterals rooted in modular forms.
CONCEPT: Inspired by Jenga blocks, which bring in the aspect of modularity, stability, and spatial play, this system uses structured stacking, bold typography, and a primary color palette, amongst other things, to make for a dynamic yet grounded brand identity. This idea is extended physically by the business card, which folds like a small architectural model, "unpacking" layers and volume when opened.
OUTCOME: Complete brand collateral package, including:
A multi-page responsive website that tells KA-AM's story, approach, work, and team through smooth navigation and visual rhythm.
A prototype of an architectural business card in folded form, reflecting the studio's design ethos: versatile, narrative-driven, and spatially aware. Put together, the digital and physical outputs create a recognizable and captivating brand experience, which enhances KA-AM's professional presence.
Info
To design a cohesive visual identity and digital presence for KA-AM, an architecture and design studio that balances innovation with cultural relevance. The task was to create a collateral system that communicates the design philosophy of the firm with clarity and playfulness.
